Say hello to our new logo!

About us

Our main means of recognition and our most distinctive feature has been given a new look. By modernising and simplifying the logo, it has acquired a form that is more in keeping with the times, but never losing sight of the importance of preserving its origin.

The aim of the new logo is to modernise, simplify and preserve. The original design of the logo has been developed by employing a more powerful font, and by redesigning the letters to create a more cohesive character. The red Axjo colour has been complemented with a number of different accent colours.