Axjo Group unites its companies under a refreshed brand strategy

Axjo, a leader in sustainable packaging solutions for various industries in wire, cable, and small storage, is excited to share updates from its strategic work to create a unified brand strategy for all Axjo companies. This initiative focuses on strengthening Axjo’s identity and making it clearer for customers and partners.

Over the past year, we have worked internally to take steps toward a unified “One Axjo” vision. These changes are designed to enhance our partnerships with customers and deliver even better products and services to the market.

Key changes introduced:

1. New company names

To create a unified and clearer brand, we have renamed several of our companies. Axjo Plastic is now Axjo Europe, and Drumster has been renamed Axjo Recycling. Axjo America and Kelapalautus, will retain their names.

2. Updated logo

Axjo’s logo and colors have been refreshed to adopt a modern look while maintaining the brand’s recognizable identity. These updates reflect the renaming of the companies and align with our unified branding strategy.

3. Updated website

Axjo has launched an updated website to provide an improved experience for customers and visitors. The updated site offers better navigation, enriched content about our key areas of expertise—material knowledge, technology, products, services—and highlights our commitment to sustainability.

4. Clear vision for sustainability

Axjo has set a clear ambition to become a Zero Waste company. For us, Zero Waste represents achieving maximum efficiency with minimal negative impact across all our business areas, relationships, and partnerships.

“Our brand shows who we are and where we are going,” said Dzenana Abdurahmanovic, Chief Communications Officer at Axjo Group. “These updates are an important part of our focus on innovation, sustainability, and providing the best for our customers. We’re excited to share more changes as we continue to grow.”

This brand development effort is ongoing and aims to position Axjo as a trusted partner in the industry and a leader in sustainability and technology. Further updates will follow as this journey progresses.

For more information, please visit www.axjo.com or contact:

Dzenana “Nanne” Abdurahmanovic

Chief Communications Officer

Phone: +46 371 58 67 42 or email: nanne.a@axjo.com

About Axjo Group

Axjo is a global leader in innovative and sustainable packaging solutions for the cable, wire, and small storage industries. Axjo Group consists of Axjo Europe, Axjo America, Axjo Recycling, and Kelapalautus. The companies produce drums, reels, spools, containers, and bins. Axjo also offers a unique service for recycling and retaking products. The company is headquartered in Gislaved, Sweden, with production units in Sweden, USA and Finland, and employs a total of 200 people.