Reducing environmental impact while maintaining a high-quality standard

Kjell & CO is transitioning from using virgin polymers to sustainable Greenology Compounds. By switching to these eco-friendly materials, they are reducing their environmental impact while maintaining the high-quality standards their customers expect.

This shift is part of their broader commitment to sustainability, aligning with Axjo’s sustainable initiative, which focuses on creating innovative, circular solutions for a more sustainable future.

Hello, Igor Pastuhovic, Supply Chain & Sustainability Manager, Kjell & Company. Why is sustainability work important to you?

We’re in a really important people’s movement right now, one I hope will change the world. The conversation that needs to be had is uncomfortable, because the question is not whether we leave an imprint, but how often, how much, and how deeply. 

While we fear saying the wrong thing or being misunderstood, convenience cannot be the focus. The individuals who will be affected by our decisions are not responsible, or perhaps even old enough, to start these conversations or build the tables where they can be held.

We must choose courage over convenience and say, “Listen, we don’t know if we’re going to solve this, but we’ll try because what we cannot be is silent.” Yes, we will make mistakes, it will be uncomfortable, and we will discover flaws we didn’t even know we had. And we will be grateful because we’ll learn from it instead of expecting others to teach us. That’s how we see ourselves moving forward.

How do you work with sustainability at your facilities today?

Selling electronics with the future and environment in mind is something we’ve been doing for a long time, without calling it anything special. For example, we offer a wide range of accessories and spare parts that extend product life by allowing them to be repaired, upgraded, or combined with other products.

What is your focus in terms of sustainability?

We will focus on reducing carbon emissions by recycling a greater proportion of our waste, reducing the company’s energy consumption, ensuring that we are a safe and equal employer by increasing eNPS and the proportion of female managers, and establishing ourselves as a role model in ethics and social responsibility through anti-corruption training and signing the Code of Conduct with all suppliers.

How important is it for you to work with suppliers who have sustainability as their main focus?

We are a profit-making company, but we also want to do good by striving to make as little negative impact as possible on the planet. In fact, we aim to create value-added production. We always choose to do what is right, never what benefits us at the expense of someone else.